Golf & Social Responsibility

In today’s world, there are many marketing practices that are socially irresponsible.  Two of these questionable practices are excessive markups and the sale of inferior, harmful, and unsafe products.  In order to cleanse the market place, businesses can do many things.  Two easy ways to help improve marketing for both the business and the consumer are consumer-oriented marketing and innovative.

The first of the irresponsible marketing practices is excessive markups.  This occurs when a business produces a product for cheap, and then jacks up the price to a very high level to make extra profit.  Golf clubs are a great example of this questionable practice.  I bought the Cleveland TA7 golf irons that I currently use.  Those clubs were $699.99, just for the irons.  Then, of course, you need a driver, woods, a putter, golf bag, and other accessories.  These particular clubs are made of steel (as most are), which can be produced relatively cheap.  They’re only worth about $100, but because of the fact that golf companies want to make a lot of money more quickly, they set extremely high prices.

The second major irresponsible marketing practice is creating products that are not good.  These useless products can be found everywhere.  The best example is the typical “dollar store” item.  Every one of those cheap toys breaks the first time they are used, but because the toys were only a dollar, they will not be replaced.  Some products may not work well, or may not last long, even though they sell at a high price.  This is not ethical or socially responsible.

Consumer-oriented marketing is the philosophy that holds that businesses should view and organize its marketing activities from the consumer’s point of view.  This means that the businesses need to analyze the market to find out what the consumers need, and then figure out the best way to satisfy those needs.  By looking at the market though the eyes of the consumer, the buyer-seller relationship can be improved so that both parties benefit.

Innovative marketing is similar to consumer-oriented marketing in that both ways deal with improving the relationship between the buyer and the seller, and making businesses more effective and efficient.  Innovative marketing is the philosophy that businesses should constantly be searching for ways to better their products and the marketing process itself.  For example, Apple Corporation has continually developed new, longer-lasting, higher-quality products over the past few years.  First, the iPod came out, then the iPod Mini, then the iPod Shuffle.  Currently, the iPod Mini is no longer in production because it was found to break very easily.  Taking the iPod Mini off the market is socially and ethically responsible because they will break too easily, not providing the services that Apple boasts of its products.

Although there have been many questionable marketing practices in the past, the future seems bright.  The sponsor of this post and a great example of striving to change the look of business is a company owned by Micheal Banish, specializing in pest control beaverton or.  He serves as proof that there are many businesses using ethical practices, such as innovative marketing and consumer-oriented marketing that are prevalent and continue to better the world we live in.  And, he’s just one example of a business making a difference.

 

Proper Golf Club Fitting

Proper fitting of golf clubs is a key element of scoring well out on the course, and although it can be expensive, it’s well worth the price.  Fitting clubs correctly is based on four different factors:

  • Gender
  • Height
  • Skill level
  • Swing speed

We’re not talking about Title IX here; we list gender because there are standard (universal) club lengths for men and women.  This element has been pre-defined by the PGA and represents a standard across the country.

The 2nd factor, height, comes into play because the length of the golf club needs to be appropriate for the size of the individual.  Club length can differ by more than 3 inches, which significantly impacts the plane the club is swung on.

Factor 3, the skill level of the golfer / handicap (if available) is used to determine the appropriate type of clubs and the right shaft flex. Regarding the club type, the golf industry has separated clubs into two categories – “player” clubs and game improvement clubs. Player clubs are the least forgiving, as they’re meant to allow the golfer to work the ball in a fade or a draw more easily. In amateur hands, player clubs will make the golfer worse because any mishit will be further accentuated by the irons. Game improvement clubs are used for exactly that, people who are not playing at a high level and want to improve their ability. These clubs are much more forgiving, allowing amateurs to strike the ball and keep it in play even if their swing isn’t perfect. Shaft flex is the 2nd part of the equation. The stronger individual is going to need a shaft that is more firm, while the weaker person should use a softer shaft.  Shaft flex types are denoted by letters, where R is regular, S is stiff, and X is extra stiff.  There are two others, A and L, which represent “senior” and “ladies”, however, they are not as common.  The shafts can also vary by composition, from graphite to steel.

The last factor need for proper club fitting is swing speed.  This aids in determining which shaft flex to choose.  The flex of the golf club needs to match the individual’s swing speed, or the game becomes much more challenging.  For example, if a person with a 110 mph swing speed uses a regular, graphite shaft, the club will lag very far behind their hands as the approach the strike zone.  This makes the timing of the swing much more challenging.  The swing starts, and as the golfer’s wrist cocks and he starts his descent, the shaft bends with the pressure created.  A fast swing would be better served with a stiffer shaft to best take advantage of the power.  A slow swing on the other hand can be greatly improved with a regular or softer shaft simply because it will bend more easily, allowing added ball flight (and distance), despite the weaker swing and lower speed.

My buddy Phil is the best at water damage restoration boston ma and he golfs like a pro because he had his clubs properly fitted when he got them.  The improvement in your game can be significant when you use the right tools out on the course.  Good luck out there!

Par 2nd

I went out to play some golf this weekend at the Town of Colonie Golf Course in Schenectady, NY.  The starter gave me a super early spot at 6:30 AM, first person off in the morning (even before all the old men), so I was pretty excited to say the least.  I got up early, grabbed a quick breakfast, and raced my new Scion FR-S over to the course.  The sun was still coming up, but I was ready to go.  The starter gave me tickets for the Blue 9 and the Green.  The first hole on the blue course is lined with trees on both sides, a bunker on the right, and bunkers surrounding the green.  I hit a bomb of a drive right down the middle of the fairway, splitting the trees and the bunker; it was perfect.  2nd shot in was short – 93 yard easy sand wedge.  Struck it perfectly and it spun back so hard it rolled into the fringe on the front of the green.  I chipped it to a few inches and tapped in for par.  Then, it happened.  I teed off on the Par 5 2nd hold on Blue with a 5 wood.  I smashed it with a perfect draw right around the dogleg left.  2nd shot drew more than I wanted and landed in the left rough.  Now, I needed to hit a hard hook and try not to nail a branch on the way out.  I pulled a 6 iron, from 170 out of heavy rough, lined up and hit it.  Smack.  I hit the darn ball right into a tree branch.  It ricocheted off the branch and flew sideways into the fairway.  I hit the next shot close and tapped in.  Par again.  My whole round went like that.  Weird stuff going on.  I shot the best round of my life, par…which I got on every hole.  I just couldn’t get a birdie to save my life.  I called up my friend from Albany Organics to give him some crap after the round because HE’S the one who does the tree work.  “Joe, you know how many limbs were hanging over my shot!?) Maybe if there weren’t so many overhanging limbs (which he should’ve cut) I would have had a better 3rd shot on the 2nd hole.  Haha.  It was a stretch but I had to blame him for it.  I couldn’t get over it.  Anyways, best round ever for me in the books.